Pitch Deck Design
This project explores the design process of a seed-stage pitch deck for a trades-focused SaaS platform.
PRESENTATION DESIGN
1 min read
Pre-seed Deck for a fictional company
This project explores the design of a seed-stage pitch deck for a trades-focused SaaS platform, with a focus on narrative clarity, structure, and investor readability.
The primary challenge wasn’t visual design but defining a clear content flow and brand story from a limited overview. This informed how each slide was structured—prioritizing one idea per slide, strong headlines, and minimal supporting text.
Visually, the deck uses grounded, real-world imagery over abstract tech visuals to reinforce the audience and context, while a restrained color palette ensures the brand and content remain the focus.
Designed in Canva, the project also involved working within tool constraints to create custom layouts and shapes, reinforcing intentional design over default solutions.